Fliweel.tech featured in the Nottingham University Blog
Last September, the Leicester and Leicestershire Enterprise Partnership (LLEP) hosted an online webinar to explore AI for businesses and professionals in the creative industries.
This insightful event was part of the East Midlands Creative Consortium (EMC2), an initiative funded by the Department for Digital, Culture, Media and Sport (DCMS) through the Create Growth Programme. EMC2 is dedicated to driving growth in the East Midlands’ creative sector, making this webinar a pivotal opportunity for industry practitioners to understand AI’s transformative potential.
Event Highlights
The webinar, tailored to creative professionals, offered a platform for attendees to learn about AI’s practical applications across various creative sectors, including advertising, crafts, film, publishing, and performing arts. Hosted by LLEP and featuring experts from Fliweel.tech, the event showcased AI’s impact in areas such as:
- Interior Design: AI-generated 3D layouts and bespoke colour schemes.
- Video Production: Automated video editing and audio enhancement for streamlined output.
- Product Design: AI-led prototype optimisation and design improvements.
- Visual Arts: Creation of novel art styles that push creative boundaries.
- Advertising: Personalised campaigns informed by consumer data analysis.
- Sound Design: AI-generated unique soundscapes.
- Digital Fashion: Trend forecasting and digital fabric design.
Through these applications, AI empowers businesses to drive innovation, optimise processes, enhance quality, reduce costs, and improve customer satisfaction.
Key Takeaways from the Event
The session provided valuable insights into strategically deploying AI, giving attendees practical steps for adopting AI within their operations.
- Building an AI-Focused Team: Attendees learned about the value of establishing a dedicated AI team to identify automation opportunities and streamline workflows.
- Educating Teams on AI Tools: Emphasis was placed on educating the workforce about the array of AI tools available and their industry-specific applications.
- Prioritising High-Impact Use Cases: Identifying AI use cases that directly improve revenue, efficiency, and ROI is key to a successful AI implementation.
- Starting Small, Then Scaling Up: Participants were encouraged to begin with proof-of-concept projects before scaling AI solutions across their business, minimising risk and ensuring sustainable integration.
Acknowledgements
A special thank you to the Leicester and Leicestershire Enterprise Partnership (LLEP) and the East Midlands Creative Consortium (EMC2) for organising this insightful event on AI’s role in the creative industries. It’s a valuable resource for creative businesses and practitioners in Leicestershire and the East Midlands, supported by the Create Growth Programme funded by the Department for Digital, Culture, Media and Sport (DCMS).
Andy Paul, Founder and CEO of Fliweel.tech, provided enlightening expertise on AI’s transformative role across diverse sectors within the creative field, from interior design to digital fashion. His contributions, along with Nermine Habib’s facilitation, created a rich learning experience for all in attendance.
Looking Ahead
As the creative industries continue to evolve with AI, it’s clear that early adoption and experimentation are crucial steps for businesses aiming to stay competitive and innovative. Tools like AI agents, generative AI, and advanced automation offer new pathways for content creation, operational efficiency, and audience engagement. For those ready to explore AI’s transformative potential in their work, beginning with small, focused initiatives can pave the way for sustainable growth and innovation.
ABOUT FLIWEEL.TECH
Fliweel.tech is a leading provider of AI and automation solutions, specialising in intelligent bot development and robotic process automation. Our mission is to help businesses streamline their operations, reduce errors, and focus on higher-value tasks through innovative technology. With a commitment to excellence and customer satisfaction, Fliweel.tech delivers customised solutions that drive tangible results for clients across various industries.
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