Retailers lose an estimated 70% of online sales at checkout. A silent crisis that AI and automation alone cannot resolve.
Fliweel.tech’s recent appointment to the Retail AI Council signals a decisive shift in the retail landscape. Andy, a seasoned expert in behavioural psychology and digital retail, leverages his decade‑long experience to streamline the customer journey from initial interest to purchase.
Using Behavioural Psychology in Retail
Andy’s background in behavioural psychology and digital retail operations gives him a unique lens into how customers think, act, and buy. His early work focused on mapping customer motivations using psychological tests to optimise product presentation, page flow, and pricing strategy.
At Fliweel.tech, he’s translated that insight into a scalable system, identifying and removing friction points from ‘had to call’ customer service moments right through to checkout abandonment. Every touchpoint is an opportunity for automation and every insight is a step closer to predictable growth.
What’s Not Working in Retail and Why It Matters
Retailers today still juggle siloed systems, human-reliant workflows, and inconsistent data across channels. The result is slower responses, generic customer experiences, and expensive overheads.
Even with analytics tools in place, many retailers don’t act on the data because it’s too scattered or requires too much manual intervention. The average cart abandonment rate still hovers around 70%, largely due to clunky processes and slow load times problems automation can solve.
What Fliweel Brings to the Table
Fliweel.tech integrates AI and automation across retail operations — unifying web, email, in-store and support touchpoints into a single, intelligent pipeline. This includes:
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AI-driven customer segmentation to personalise offers based on behavioural data
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Automated follow-ups via WhatsApp, SMS or email triggered by customer actions
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Dynamic pricing tools that adjust in real-time based on inventory and demand
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Inventory forecasting models to prevent overstock or sell-outs
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AI-powered text and voice agents for instant resolution of common queries
These aren’t theoretical tools they’re already deployed across our client base, and the results are measurable. For example, a high-street fashion retailer working with Fliweel.tech saw a 22% uplift in revenue in under 3 months by automating re-engagement emails and restock alerts.
Quick Wins for Retailers Exploring AI
Not sure where to start? Here are four actionable steps:
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Map your customer journey — Identify any step where a customer must wait or repeat themselves.
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Automate abandoned cart outreach — Use tools like Klaviyo or Omnisend for personalised triggers.
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Introduce live chat with AI fallback — Solutions like Voyce AI or Intercom can answer 30–50% of queries instantly.
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Use AI to predict top-selling SKUs — This improves inventory planning and minimises last-minute stock issues.
Common Concerns: Cost, Complexity, Control
Worried about losing control to AI? That’s a misconception. Fliweel’s approach is always human-first automation enhances your team’s capabilities, not replaces them. Our systems are modular, meaning you can start small and scale as you build confidence and see results.
Ready to Explore AI for Retail?
Fliweel’s inclusion on the Retail AI Council is not just a recognition of expertise, it’s an invitation to the industry to evolve. If you’re still unsure what AI means for your store, book a discovery workshop with Fliweel.tech. We’ll help you find high-impact, low-effort wins and build the roadmap to smarter commerce.
ABOUT FLIWEEL.TECH
Fliweel.tech is a leading provider of AI and automation solutions, specialising in intelligent bot development and robotic process automation. Our mission is to help businesses streamline their operations, reduce errors, and focus on higher-value tasks through innovative technology. With a commitment to excellence and customer satisfaction, Fliweel.tech delivers customised solutions that drive tangible results for clients across various industries.